A clean set of dirty-laundry facts.

Three miles. One spin cycle.

Broken Laundrette is an unofficial online parody that puts Matthew Gray’s three-mile West Texas sculpture project through an art-historical wash. The expanded site pairs its original photo-essay satire with three new source-linked field guides: Walter De Maria’s exacting Broken Kilometer converted to imperial, the mythic mathematics of trilogies, and a browser-level audit of the Gray Creates portfolio. A new Living Art profile provides a timely fourth load: heroic labor, anti-gallery rhetoric and public access at a decidedly remote address. The result is affectionate but unsparing criticism—part catalogue essay, part care label, and entirely unaffiliated with the artists, photographers and institutions discussed.

Download image + copy kit Read the lead essay

Original graphics. Ready to share.

All campaign graphics are original and contain no Reyvik photography, Gray portfolio images, identifiable people or reproduced artworks. The compact web kit contains images and campaign copy; the two films are available separately below.

• The Broken Kilometer / landscape posterPNG ↓
• A Trilogy Has Three Parts / landscape posterPNG ↓
• The Minimalist / landscape posterPNG ↓
• The Desert Changes / vertical posterPNG ↓
• Broken Kilometer Wash Cycle / vertical posterPNG ↓
• Vertical film 01 / The Desert ChangesMP4 ↓
• Vertical film 02 / The Broken KilometerMP4 ↓
• Carousel 01 / Unit ConversionZIP ↓
• Carousel 02 / The Fourth PartZIP ↓

A new film supplies its own legend.

Living Art published a four-minute Matthew Gray profile on September 24, 2026. Gray presents the Broken Mile project as solitary, self-funded labor beyond the gallery system and describes three permanent works, each containing one exact mile of aluminum.

Broken Laundrette’s response focuses on the productive tension between anti-market language and polished publicity, between “for the people” and a deliberately remote site, and between a refusal of mediation and a film built to mediate.

Watch the official profile ↗ Read the sourced response

Quote the joke. Keep the caveat.

Broken Laundrette’s campaign graphics may be shared with a link back to the relevant page. Please identify the project as “unofficial, unaffiliated parody and criticism.” Do not describe its jokes as factual reporting, imply participation by any artist or institution, or detach public-source claims from their attribution.

Reyvik photographs on the original-load page remain externally hosted and credited to Reyvik. They are not included in this press kit. Campaign material uses original typographic artwork only.

The site discusses public work, public statements and published presentation. It does not invite trespass, independently verify engineering or access claims, or make claims about private life.